- FOR IMMEDIATE RELEASE -
For Information, Contact:
Rogers & Cowan
WINES THAT ROCK ‘POPS THE CORK’ ON QUALITY WINES INSPIRED BY ICONIC ROCK MUSIC
First Three Wines Include Rolling Stones ‘Forty Licks Merlot,’ ‘Woodstock Chardonnay’ and Pink Floyd’s ‘The Dark Side of the Moon Cabernet Sauvignon’
New York, NY — November 17, 2009 — Wines That Rock, innovators of rock inspired wines, today announced the launch of its first three Rock ‘n Roll varietals, “Forty Licks Merlot,” “Woodstock Chardonnay” and “The Dark Side of the Moon Cabernet Sauvignon.” A partnership between legendary rock business managers RZO and award winning winemakers Mendocino Wine Co., Wines That Rock looks to capture the quality and spirit of Rock ‘n Roll mythology in its portfolio of great tasting wines, iconic album art for labels, earth friendly production and great consumer value.
Wines That Rock takes its respect for the music very seriously, with founders that have been at the forefront of bringing Rock ‘n Roll to fans for decades. Wines That Rock Co-founders Ron Roy and Howard Jackowitz originally partnered with RZO and David Bowie in 1997 to create UltraStar Entertainment, the world’s largest online fan club company pioneering fan club ticketing and online artists community. UltraStar’s clients ranged from The New York Yankees to AC/DC, The Police and The Who. RZO are business managers to Rock legends including The Rolling Stones, David Bowie, Sting and U2.
Looking for a winery that embraced the Rock ‘n Roll notion of karma in its production, Mendocino Wine Co. was a natural fit for Wines That Rock, following the highest in green standards through sustainable farming, 100 percent green solar and wind power, eco friendly packaging and carbon neutrality. With the addition of Mendocino Wine Co. winemaker Mark Beaman, a talented winemaker whose passions are quality, sustainable wine and Rock ‘n Roll, Wines That Rock had completed its team.
“Traditionally you create the wine and then name it based on its personality. With these wines, we blasted the music in the cellar of the winery and developed a bottle of wine that captured the attitude of the music,” said Ron Roy, co-founder of Wines That Rock.
"I can't believe that this is my job. I get to taste wine, listen to music, and think about how to put it all together in a bottle of wine that truly captures the essence of an album," said Mark Beaman, Winemaker at Wines That Rock. “The Woodstock Chardonnay was produced to express the mixture of revolution and the vitality of Woodstock, the Forty Licks Merlot needed to be timeless with a bit of spunk and the Dark Side of the Moon Cabernet Sauvignon was created to bottle up the soft, haunting complexity of the album.”
All three wines were previewed in fitting Rock fashion backstage at the VIP & Artists lounges during the Rock and Roll Hall of Fame concerts on October 28th and 29th. The Hall of Fame concerts included legendary performances by Bruce Springsteen, Metallica, Mick Jagger, Ozzy Osbourne, Sting, U2, Billy Joel, Crosby, Stills & Nash, Simon and Garfunkel, Stevie Wonder and many more.
Starting at around $50 for a 3-pack ($16.99 per bottle), 6-packs and cases are also available with discounts up to 15%. Wines That Rock make great holiday gifts and are currently available to the public EXCLUSIVELY at wines-that-rock.com and will be available at retail worldwide starting in 2010. Additional classic pairings of great tastings wines and legendary Rock ‘n Roll albums and artwork will be available in the comings months.
For more information, go to www.wines-that-rock.com.
About Wines that Rock
The founders of Wines That Rock have been at the forefront of bringing Rock ‘n Roll to fans for decades. This new project was born out of two great passions, music and wine. The project’s goal is the creation of great tasting wines inspired by the spirit of Classic Rock ‘n Roll Music, iconic album art for labels, earth friendly production from the grape to the labels and great consumer value. With over 30 years of rock ‘n roll experience, Wines That Rock founders intend to use their rock ‘n roll expertise to promote, produce and market these one of a kind wines, no differently than they would a World Wide Tour of a major artist.
About RZO Interactive
RZO Interactive is a division of the nation’s leading entertainment business managers and independent tour producers. RZO represents such artists as The Rolling Stones, David Bowie, U2, Sting and The Police. RZO along with David Bowie created the first online fan club company in UltraStar Entertainment. UltraStar grew to over 30 artist online fan clubs and was eventually sold to Live Nation. A core group of UltraStar founders are the creative force behind Wines That Rock.
About Mendocino Wine Co.
Mendocino Wine Co. is dedicated to responsible land stewardship, sustainable viticulture, and green business practices that yield superior wines while protecting the environment and supporting local farmers. These goals are reflected in the winery’s E3 action plan: “...environmental responsibility, economic viability, and social equity.” Envisioning the wine industry as a model for all of agriculture, the partners lead by example. The award winning brands produced by the winery include: Parducci Wine Cellars, Paul Dolan Vineyards and now Wines That Rock In the spring of 2007, Mendocino Wine Co. became the first winery in the United States to achieve carbon neutral status. In recognition of their leadership, the State of California has twice (2007 & 2009) awarded Mendocino Wine Co. with the Governor's Environmental and Economic Leadership Award (GEELA), California’s highest environmental honor.
# # #
The morning team of Dave and Sheila at kink.fm in Portland invited us on their show to talk about Wines That Rock. They asked great questions and it was a blast telling rock-types about our venture. Check out the podcast for the full interview:
Wines That Rock? Of course that's what the venture, and company, is called. And why not? Aging fans who went gaga (not Lady) for classic rock when it happened are now at an age where they want to be entertained in a sophisticated manner. Wine plus rock plus nostalgia? It's not a bad idea.
So how do they choose what album will go with what wine? Basically, they listen to the album over and over. And then they drink some wine. Then they decide.