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Wines That Rock Blog


Howard J
December 14, 2009 | Howard J

Press Mention:ELLE Magazine

Vino Varieties Inspired by Classic Albums


Read the entire posting here.

"these are no mere novelty acts: I indulged in Forty Licks Merlot on Thanksgiving, and it went down like cherries and cinnamon; the Woodstock Chardonnay had the mineral, fruity brightness of liquid sunshine. I haven’t uncorked the Dark Side of the Moon yet, but I’m thinking I’ll have to cue it up with a Wizard of Oz screening"

Time Posted: Dec 14, 2009 at 12:29 PM
Howard J
December 14, 2009 | Howard J

Great Wine Tasting Events for Wines That Rock

Great Turnout For Wine Tasting Event

This past Saturday and Sunday, Wines That Rock was out in force at 2 separate Stew Leonard's locations to pour it out and and let people try and buy Wines That Rock.  It was a really fun time.  So nice to let people taste and talk about the wines.  We got some great reactions, comments and made a bunch of new friends.  It was always a treat to see people catch a glimps of the bottles for the first time, and watch them light up as they realized what they were looking at.   Never underestimate the power of Rock 'n Roll.  

After tasting all 3 varietals, and putting a few bottles of Dark Side of the Moon in her shopping cart, Mary Ann rolled up her paints leg to show us her true musical passions.

The Dark Sire of the Moon Tattoo

Classic!!  The entire Wines That Rock team really enjoyed meeting everyone.  It was a fun 2 days.

A glass of wine in her hand

Another fun moment came when Crystal was sampling The Rolling Stones Merlot.  We had some videos of the Stones playing in the store, and as she took a sip and tried the wine, the lyrics of You Can't Always Get What You Want sang out: 

I saw her today at the reception - A glass of wine in her hand

We all agreed it was a "sign" and Crystal grabbed a few bottles of Forty Licks Merlot.  We all had a good laugh over that.  Thanks Crystal.


Crystal - "It won't take 40 Licks!- Loved it!"

Lots of folk coming out mentioned where they had heard of us (Stew Leonard's Wines Website, Facebook, Twitter, The Today Show, and a bunch more), and were excited to try the wine for the fist time.

Here is a shot of our Yonkers Display

Yonkers - Stew Leonards


Special Thanks go out the entire Stew Leonards team at BOTH locations.

Stew Leonard's Wines of Farmingdale and Stew Leonard's Yonkers, NY

Time Posted: Dec 14, 2009 at 10:16 AM
Howard J
December 7, 2009 | Howard J

Today Show Features Wines That Rock

The Today show featured Wines That Rock on the Today Show this morning as one of the coolest Holiday Gifts of 2009

GQ magazine’s style editor Adam Rapoport presents some of the coolest gifts for 2009, and Wines THat Rock made the list!

Today Show

"When you go to Christmas parties, and you bring a bottle of wine, the host don't remember who gave them. they forgets who brought them.  They will NOT forget these - WINES THAT ROCK, you've got Pink Floyd, The Stones, Woodstock - You can't go wrong & they will NOT forget these bottles - the Wine is VERY good"
-  GQ magazine’s style editor Adam Rapoport


Time Posted: Dec 7, 2009 at 8:12 AM
Howard J
December 6, 2009 | Howard J

Wines That Rock Tasting at Stew Leonard's Wines of Farmingdale

Wines That Rock Tasting at Stew Leonard's Wines of Farmingdale

This Saturday will mark our first ever in-store wine tasting. We are very excited and honored to be working with the legendary Stew Leonard’s as we launch Wines That Rock throughout the New York area.

We want to break the traditional mode of wine tasting and not only let the wine shine but have everyone enjoy the classic rock sounds of The Rolling Stones, Pink Floyd and the many artists who played Woodstock. We know the Long Island wine loving crowd will enjoy our visit and this is just the start of a long, fabulous relationship.

Farmingdale - Wines That Rock Tasting at Stew Leonard’s
Saturday December 12th from 1:00 p.m. till 5:00 p.m.

Stew Leonard's Wines of Farmingdale
210 Airport Plaza Blvd
Farmingdale NY 11735
Phone: 631-249-3611

View Larger Map


Time Posted: Dec 6, 2009 at 10:51 AM
Howard J
December 5, 2009 | Howard J

Wines That Rock Tasting at Stew Leonard's Yonkers, NY

Wines That Rock Tasting at Stew Leonard’s Yonkers, NY

On Sunday we move a little east to Westchester County and the great city of Yonkers as Stew Leonard’s keeps the Wines That Rock wine tour moving along.

Howard J and Gerry C. will be the taste-masters at this cool event and have plenty of wine stories, rock music and concert video for everyone to enjoy. With the holidays coming up we hope Wines That Rock can add a little uniqueness to everyone’s shopping list.

Yonkers - Wines That Rock Tasting at Stew Leonard’s
Sunday December 13th from Noon until 5:00 p.m.

Stew Leonard's Yonkers, NY
1 Stew Leonard Drive
Yonkers, NY 10710
Phone: (914) 375-4700

View Larger Map


Time Posted: Dec 5, 2009 at 10:58 AM
Howard J
December 4, 2009 | Howard J

Special Event - Tasting Wines That Rock in New York

Taste Wines That Rock!

Come out and Tast Wines That Rock at Stew Leonards

Saturday December 12th in Farmingdale

Sunday December 13th in Yonkers

Time Posted: Dec 4, 2009 at 10:03 AM
Howard J
December 3, 2009 | Howard J

Rolling Stone Gift Guide

2009's must-have music gifts from Rolling Stone Magazine

Rolling Stones 2009 Gift Guide

WHY YOU WANT IT: The bottles look cool, and the wine comes from the award-winning Mendocino Wine Company, which was named one of the top five wineries to watch by the San Francisco Chronicle, and garnered a lot of notice for its green practices.

Time Posted: Dec 3, 2009 at 8:28 AM
Howard J
November 30, 2009 | Howard J

PRESS MENTION: Brand X on Wines That Rock

Brand X on Wines That Rock

Brand X

The goal, says winemaker Mark Beaman, is to create a "bottle of wine that truly captures the essence of an album."

Time Posted: Nov 30, 2009 at 12:51 PM
Howard J
November 24, 2009 | Howard J

Official Press Release


For Information, Contact:
Matt Paget
Rogers & Cowan


First Three Wines Include Rolling Stones ‘Forty Licks Merlot,’ ‘Woodstock Chardonnay’ and Pink Floyd’s ‘The Dark Side of the Moon Cabernet Sauvignon

New York, NY — November 17, 2009 — Wines That Rock, innovators of rock inspired wines, today announced the launch of its first three Rock ‘n Roll varietals, “Forty Licks Merlot,” “Woodstock Chardonnay” and “The Dark Side of the Moon Cabernet Sauvignon.” A partnership between legendary rock business managers RZO and award winning winemakers Mendocino Wine Co., Wines That Rock looks to capture the quality and spirit of Rock ‘n Roll mythology in its portfolio of great tasting wines, iconic album art for labels, earth friendly production and great consumer value.

Wines That Rock takes its respect for the music very seriously, with founders that have been at the forefront of bringing Rock ‘n Roll to fans for decades. Wines That Rock Co-founders Ron Roy and Howard Jackowitz originally partnered with RZO and David Bowie in 1997 to create UltraStar Entertainment, the world’s largest online fan club company pioneering fan club ticketing and online artists community. UltraStar’s clients ranged from The New York Yankees to AC/DC, The Police and The Who. RZO are business managers to Rock legends including The Rolling Stones, David Bowie, Sting and U2.

Looking for a winery that embraced the Rock ‘n Roll notion of karma in its production, Mendocino Wine Co. was a natural fit for Wines That Rock, following the highest in green standards through sustainable farming, 100 percent green solar and wind power, eco friendly packaging and carbon neutrality. With the addition of Mendocino Wine Co. winemaker Mark Beaman, a talented winemaker whose passions are quality, sustainable wine and Rock ‘n Roll, Wines That Rock had completed its team.

“Traditionally you create the wine and then name it based on its personality. With these wines, we blasted the music in the cellar of the winery and developed a bottle of wine that captured the attitude of the music,” said Ron Roy, co-founder of Wines That Rock.

"I can't believe that this is my job. I get to taste wine, listen to music, and think about how to put it all together in a bottle of wine that truly captures the essence of an album," said Mark Beaman, Winemaker at Wines That Rock. “The Woodstock Chardonnay was produced to express the mixture of revolution and the vitality of Woodstock, the Forty Licks Merlot needed to be timeless with a bit of spunk and the Dark Side of the Moon Cabernet Sauvignon was created to bottle up the soft, haunting complexity of the album.”

All three wines were previewed in fitting Rock fashion backstage at the VIP & Artists lounges during the Rock and Roll Hall of Fame concerts on October 28th and 29th. The Hall of Fame concerts included legendary performances by Bruce Springsteen, Metallica, Mick Jagger, Ozzy Osbourne, Sting, U2, Billy Joel, Crosby, Stills & Nash, Simon and Garfunkel, Stevie Wonder and many more.

Starting at around $50 for a 3-pack ($16.99 per bottle), 6-packs and cases are also available with discounts up to 15%. Wines That Rock make great holiday gifts and are currently available to the public EXCLUSIVELY at and will be available at retail worldwide starting in 2010. Additional classic pairings of great tastings wines and legendary Rock ‘n Roll albums and artwork will be available in the comings months.

For more information, go to

About Wines that Rock
The founders of Wines That Rock have been at the forefront of bringing Rock ‘n Roll to fans for decades. This new project was born out of two great passions, music and wine. The project’s goal is the creation of great tasting wines inspired by the spirit of Classic Rock ‘n Roll Music, iconic album art for labels, earth friendly production from the grape to the labels and great consumer value. With over 30 years of rock ‘n roll experience, Wines That Rock founders intend to use their rock ‘n roll expertise to promote, produce and market these one of a kind wines, no differently than they would a World Wide Tour of a major artist.

About RZO Interactive
RZO Interactive is a division of the nation’s leading entertainment business managers and independent tour producers. RZO represents such artists as The Rolling Stones, David Bowie, U2, Sting and The Police. RZO along with David Bowie created the first online fan club company in UltraStar Entertainment. UltraStar grew to over 30 artist online fan clubs and was eventually sold to Live Nation. A core group of UltraStar founders are the creative force behind Wines That Rock.

About Mendocino Wine Co.
Mendocino Wine Co. is dedicated to responsible land stewardship, sustainable viticulture, and green business practices that yield superior wines while protecting the environment and supporting local farmers. These goals are reflected in the winery’s E3 action plan: “...environmental responsibility, economic viability, and social equity.” Envisioning the wine industry as a model for all of agriculture, the partners lead by example. The award winning brands produced by the winery include: Parducci Wine Cellars, Paul Dolan Vineyards and now Wines That Rock In the spring of 2007, Mendocino Wine Co. became the first winery in the United States to achieve carbon neutral status. In recognition of their leadership, the State of California has twice (2007 & 2009) awarded Mendocino Wine Co. with the Governor's Environmental and Economic Leadership Award (GEELA), California’s highest environmental honor.

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Time Posted: Nov 24, 2009 at 4:34 PM
Howard J
November 24, 2009 | Howard J interview:

The morning team of Dave and Sheila at in Portland invited us on their show to talk about Wines That Rock. They asked great questions and it was a blast telling rock-types about our venture. Check out the podcast for the full interview:
Listen Here

Time Posted: Nov 24, 2009 at 4:23 PM
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