Wines Tht Rock was featured on the CBS Morning Show in their Special Holiday Gift Guide
Best Gifts in Movies and Music
Entertainment Weekly and Billboard Magazine Offer Last-Minute Film and Song Gift Suggestions
In the "Early Show" series, "Early Holiday Unwrapped", Dalton Ross, assistant editor of Entertainment Weekly magazine, and Bill Werde, editorial director of Billboard magazine gave suggestions to wow your loved ones with best music based gifts this holiday season.
ABOUT WINES THAT ROCK:
"A unique gift", Werde said, is a collection of music-inspired wines. According to Werde, "this is a great gift for music lovers who also just happen to love wine."
He said, "Who can resist a bottle of wine, especially with an iconic album cover as its label?"
Thanks for the mention CBS Early Show!!
Sensing music other than by hearing it? Actually, if you look at studies on synthnesia or cognitive priming there clearly is proof that music has an effect on our other senses. Or anecdotally someone might reflect back on an experience in college where someone was convinced they could actually taste that Allman Brothers guitar solo…
Anyway, before I get off-track I would like to point out that enjoying the pairing of wine and music is something I happened across early in my wine career. It was a method of description that helped me turn something stressful to enjoyable. I had worked a new winery job for about a year and shown a good palate and ability to recognize flaws in wines. So eventually the winemaker invited me to participate in a blind competitive tasting. For those of you not familiar with this, a blind tasting is where a group of tasters will sample approximately 10 different wines that have a few things in common such as vintage and variety and even price point to compare against one another. The name of the wine however is concealed by enclosing the bottle in a paper bag which is lettered “A, B, C”, etc. The wines are passed around and then sniffed and tasted and ranked quietly by each person. Later the results are tallied and wines are given a score from best to worst. The worst wine is first described and then the bag is pulled off and the winery is revealed.
Usually the winery hosting the tasting has one of their wines in the mix in hopes theirs will show best. It is not uncommon that someone ranks their own wine last. So I made it into the big room with all the big shots and I was anxious to prove I deserved to be there. Everyone else had done this many times and this was my first shot at showing some skills and I wanted to be invited back again for the next time.
So a glass for each one for each person was set up, the wines were passed around, our blank score sheets handed out and we all got started at the 5 S’s;
After this everyone wrote down notes about the appearance, aroma, flavor and so on. The person next to me wrote out a sonnet on each of the wines. I was writing down little more than yum vs. yuck, raspberry vs. blackberry. Well at least I know what I liked and I felt fine to vote.
After a few minutes of quiet contemplation, someone mentions that each person will need to read their thoughts on a few of the wines to share with the group. Crap. I was okay scoring the wines, but now my Kindergarten level of wine description was going to be revealed. I was not going to fake some fancy terms or anything so I just had to think of language that described something else that was enjoyable, sensory based, and I was opinionated on. Cars? No, I do not know enough on that. Girls? That will get me in trouble. Music? Bingo! I described each wine as a song, musician, or a regionally based style of music. This got me back in to a descriptive state of qualitative thought and I was able to describe each wine distinctly.
When the tasting concluded and it was my time to talk about the wine, I felt comfortable describing the wine which was spicy, yet a bit subdued as an acoustic set by Carlos Santana. The room laughed and much of tension that was there before lifted. While my technique was not as descriptively useful as what some people would have preferred, it was an icebreaker for the room which was somber and straight faced up to that point. They did invite me back to more tastings and over the years I have added a slew of terms to my sensory library of reference, but the music catalog has expanded as well. It’s prett sweet to reflect back on that moment and be part of the Wines that Rock Project today.
FOX 2 - St. Louis: Blending Rock and Roll with Wine
Wines That Rock partner Ron Roy was recently featured on the FOX Morning Show in St. Louis. He discussed with hosts Randi Naughton and John Pertzborn the history of the company, how we blended the worlds of wine and music and some other interesting insights when it comes to “tasting the music”.
Good Job Ron!!
OUR NEXT TASTING EVENT
...Bono, The Edge, and Mick Jagger were among those who couldn’t get enough of a Dark Side of the Moon Cabernet Sauvignon, Rolling Stones Forty Licks Merlot, and a Woodstock Chardonnay. This is a great idea that someone should have thought of a long time ago: the wines come from the award winning Mendocino Wine Company with beautiful labels and the real stuff inside. Delicious.
"these are no mere novelty acts: I indulged in Forty Licks Merlot on Thanksgiving, and it went down like cherries and cinnamon; the Woodstock Chardonnay had the mineral, fruity brightness of liquid sunshine. I haven’t uncorked the Dark Side of the Moon yet, but I’m thinking I’ll have to cue it up with a Wizard of Oz screening"
This past Saturday and Sunday, Wines That Rock was out in force at 2 separate Stew Leonard's locations to pour it out and and let people try and buy Wines That Rock. It was a really fun time. So nice to let people taste and talk about the wines. We got some great reactions, comments and made a bunch of new friends. It was always a treat to see people catch a glimps of the bottles for the first time, and watch them light up as they realized what they were looking at. Never underestimate the power of Rock 'n Roll.
After tasting all 3 varietals, and putting a few bottles of Dark Side of the Moon in her shopping cart, Mary Ann rolled up her paints leg to show us her true musical passions.
Classic!! The entire Wines That Rock team really enjoyed meeting everyone. It was a fun 2 days.
Another fun moment came when Crystal was sampling The Rolling Stones Merlot. We had some videos of the Stones playing in the store, and as she took a sip and tried the wine, the lyrics of You Can't Always Get What You Want sang out:
I saw her today at the reception - A glass of wine in her hand
We all agreed it was a "sign" and Crystal grabbed a few bottles of Forty Licks Merlot. We all had a good laugh over that. Thanks Crystal.
Crystal - "It won't take 40 Licks!- Loved it!"
Lots of folk coming out mentioned where they had heard of us (Stew Leonard's Wines Website, Facebook, Twitter, The Today Show, and a bunch more), and were excited to try the wine for the fist time.
Here is a shot of our Yonkers Display
Special Thanks go out the entire Stew Leonards team at BOTH locations.
Stew Leonard's Wines of Farmingdale and Stew Leonard's Yonkers, NY
The Today show featured Wines That Rock on the Today Show this morning as one of the coolest Holiday Gifts of 2009
GQ magazine’s style editor Adam Rapoport presents some of the coolest gifts for 2009, and Wines THat Rock made the list!
"When you go to Christmas parties, and you bring a bottle of wine, the host don't remember who gave them. they forgets who brought them. They will NOT forget these - WINES THAT ROCK, you've got Pink Floyd, The Stones, Woodstock - You can't go wrong & they will NOT forget these bottles - the Wine is VERY good"
- GQ magazine’s style editor Adam Rapoport
This Saturday will mark our first ever in-store wine tasting. We are very excited and honored to be working with the legendary Stew Leonard’s as we launch Wines That Rock throughout the New York area.
We want to break the traditional mode of wine tasting and not only let the wine shine but have everyone enjoy the classic rock sounds of The Rolling Stones, Pink Floyd and the many artists who played Woodstock. We know the Long Island wine loving crowd will enjoy our visit and this is just the start of a long, fabulous relationship.
Farmingdale - Wines That Rock Tasting at Stew Leonard’s
Saturday December 12th from 1:00 p.m. till 5:00 p.m.
Stew Leonard's Wines of Farmingdale
210 Airport Plaza Blvd
Farmingdale NY 11735
On Sunday we move a little east to Westchester County and the great city of Yonkers as Stew Leonard’s keeps the Wines That Rock wine tour moving along.
Howard J and Gerry C. will be the taste-masters at this cool event and have plenty of wine stories, rock music and concert video for everyone to enjoy. With the holidays coming up we hope Wines That Rock can add a little uniqueness to everyone’s shopping list.
Yonkers - Wines That Rock Tasting at Stew Leonard’s
Sunday December 13th from Noon until 5:00 p.m.
Stew Leonard's Yonkers, NY
1 Stew Leonard Drive
Yonkers, NY 10710
Phone: (914) 375-4700