The art of creating great wine is similar in many ways to making great music. Artists have a vision and share that vision through groundbreaking sound. Our artists—the winemakers—have a similar process in that they express their vision and passion through the grape.
Years in the making, the Wines That Rock project has always been about creating a uniquely great experience inspired by music and the artists’ personal vision. We are committed to doing this through responsible land stewardship, sustainable viticulture, and green business practices that yield superior wines while protecting the environment and supporting local farmers.
Above all else, Wines That Rock is about a making a connection. Just like a rock concert when 20,000 passionate fans get together and share 2½ hours of magic or when you plug in your I-pod and listen to your favorite artist, our great-tasting, world-class varietals are meant to be enjoyed—and shared!