Welcome to a revolution in wine...
As passionate wine lovers and die-hard music fans, we've created the ultimate blending of two worlds. Our mission is to produce a new category of wine.
Years in the making, Wines That Rock knew it wanted to create a unique experience in the wine world. We didn’t want to just “slap” cool labels on a bottle and call it a day. We wanted to challenge our winery to produce varietals that were a great tasting, quality product that we could all be proud of...and you would thoroughly enjoy. Enter our partners at the award-winning Mendocino Wine Company who really understood our mission and helped us produce these world-class varietals. Try it for yourself…it all starts with great tasting wines!
As passionate wine lovers and die-hard music fans, Wines That Rock is creating its own category in the wine industry - “Great Tasting Wines Inspired by Music”. Wine and Music: with classic tracks from The Rolling Stones, Pink Floyd and The Woodstock Festival blasting in the cellar, our winemaker Mark Beaman crafted custom wines for each of these legendary artists and their timeless albums - blending one-of-a-kind wines with Rock ‘n Roll mythology.
When was the last time you saw a wine label and said “WOW” or even better the last time you looked at a wine label and music started playing in your head. Our back labels are set up just like the back of the album jacket, liner notes and all. Wines That Rock is not your typical wine experience and these are not your typical wine labels. These are tapestries from the rock vaults. Classic, iconic album art that’s part of YOUR musical DNA. Hail, Hail Rock and Roll!
We’ve had some serious press coverage in our first few months out in the market. From wine aficionado Gary Vaynerchuk to Bottlenote’s Daily Sip to The Today Show and beyond, Wines That Rock is getting its fair share of notoriety. Here is a sampling of our press.
Gary Vaynerchuk - Wine Enthusiast 2009 Innovator of the Year, Wine Library TV, New York Times bestselling author.
In October 2009, Wines That Rock popped our corks for the first time backstage at the 25th Anniversary Shows for the Rock ‘n Roll Hall of Fame. With the walls at Madison Square Garden shaking as Bruce Springsteen, U2, Metallica, Mick Jaggar and so many others totally rocking the house, the Wines That Rock team poured like we never poured before. A totally fun and amazing way for us to kick our company off on the right note!
One of Wines That Rock’s missions from day one was to embrace sustainable practices – let’s leave the earth a better place than we found it. Coming out of Mendocino County, our award winning vineyard leads the pack in environmental leadership. Sustainable farming, 100% green power (solar & wind), eco-friendly packaging and carbon neutrality – how’s that for starters. From the grapes to the labels, Wines That Rock operates with full respect for the planet! Our winery won the 2009 Governors Economic and Environmental Leadership Award for the second time in 3 years.
When it all comes down to it, it’s all about what you think of the wine. Customer reviews are starting to come in, so we thought we’d share one of the first - “I got your wines just in time for Christmas. Your product was the hit of the evening...everyone raved about it and wanted to know where I found such an item! Your wine was a great "icebreaker" and conversation starter, as everyone had an opinion about the labels, the rock groups, the albums, the memories of where they first heard the music, etc”.
Wines That Rock is promoting an entirely new way to experience wine & music. Our wines are all inspired by Rock n’ Roll classics, and we want that to come through in the total experience. Take the time to really enjoy these custom creations. Enjoy the tactile experience holding the bottle, enjoying the artwork, reading our unique labels and utilizing all your senses – Taste, Touch, Sight, Scent and Sound. As we say right on the back of the bottle; “Pop the Cork, Turn up the Tunes and enjoy the taste of Wines That Rock”. Throw your own unique Rock 'n Roll wine party!
Wines That Rock is approaching the wine business in a totally new way. This is not your Grandfather's Wine Company. Wines That Rock set out to do things our own way. By crafting these great tasting wines with classic music as our muse, utilizing the tapestries from the rock vaults as our cover, and truly creating something that tastes great, Wines That Rock is out to change the boring perceptions of your typical wine. Wines That Rock is meant to be fun, a conversation starter, an eye popping party gift that makes you do a double take once you actually pop the cork and taste what’s inside. It's also the perfect complement to your meal or just what you need when you want to kick back, relax and enjoy.
Hang out with us on Facebook, follow us on Twitter, check out our videos on YouTube, e-mail us with your feedback. In fact, check out this cool way for YOU to let us know what the next labels for Wines That Rock should be. We want to know what you think, so if you are alive, get over to the poll and tell us what you think. Also, make sure you come visit us at our wine tastings as we tour the country. We're on the move...coming to a town near you. And if you’re in wine country come up to Mendocino and visit us at the first rock ‘n roll tasting room in California!
WINES THAT ROCK PARNTERS WITH THE T.J. MARTELL FOUNDATION TO GIVE BACK
Starting now; A Portion of the Proceeds from Every Bottle Sold of Wines That Rock will be Contributed to the Music Industry’s Largest Charity Foundation. Go to the TJ Martell page to find out More!
Oh Yeah. WTR brings home more awards. At the 2010 International Eastern Wine Competition, Our DSM Cabernet Sauvignon brought home a silver medal, the Rolling Stones Merlot was awarded a Bronze and our Woodstock Chardonnay snagged a Bronze medal as well.
More awards! Our 2006 Dark Side of the Moon Cabernet won a Blue Ribbon/1st place in the Orange County Fair wine label competition.
Wines That Rock won 4 medals (3 Gold and 1 Silver) and a Special Recognition Award for our labels at the New World International Wine Competition.
"I can't believe that this is my job. I get to taste wine, listen to music, and think about how to put it all together in a bottle of wine that truly captures the essence of an album."
Want a Wines That Rock Poster?. Check out our Poster downloads and take your pick.